What Are the 4 Decisions?
The 4 Decisions are the heart of Verne Harnish’s Scaling Up framework — People, Strategy, Execution, and Cash. They are the four areas every growing company must get right to scale successfully.
The four decisions
- People — the right leaders, employees, and culture.
- Strategy — a clear, differentiated plan for profitable growth.
- Execution — disciplined rhythms (priorities, metrics, meetings) that drive delivery.
- Cash — healthy, predictable cash flow to fund growth.
Why they matter
Most scaling problems trace back to a gap in one of the four. Getting all four aligned is what lets a company grow without constant firefighting.
How Daniel Marcos applies them
Daniel coaches leadership teams through the 4 Decisions as part of Scaling Up and his private implementation.